You are browsing the archive for September 2009.
Putting the pieces of the Marketing Puzzle together is one of the biggest challenges many business owners face. Putting it all together is as simple as 1, 2, 3.
If you’re like many business owners, the marketing hat is one of several hats that you wear, and for many, it’s not their favorite hat. [...]
The utmost important, yet underused elements of visual merchandising, is the proper use of lighting to highlight merchandise and displays. The track lighting enhances color, and vivid color sells merchandise. It can actually help enhance sales.
The Ambient lighting is the general lighting of a retail store, in many cases fluorescent lighting. It can be used [...]
Grid-wall panels and accessories have become the most popular and versatile way to utilize both wall-mounted applications and freestanding floor displays. These panels are a durable, medium weight system in a variety of panel sizes, constructed of 1/4′ thick wire made up of 3″ squares, which accept various display accessories for hanging, shelving, and merchandising [...]
There are many reasons that someone initially decides that it’s time to begin a small business or purchase a franchise. It can be very financially freeing to have additional income on the side, for some the desire to work at home and escape a commute or a cubicle is the driving force behind the decision [...]
With years of experience behind you, your business should be running like a well-oiled machine, right? Actually, that’s not always the case.
As a business continues to grow, we sometimes get so tied up in the day-to-day activities that we forget to step back and conduct a high-level review of how our business receives the money [...]