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August 2009
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Brochure Copywriting Strategy For Making A Piece Of Paper Resonate With People
Brochures are among the most utilized marketing vehicles in use today. From very small businesses to the largest publicly-traded companies, all use brochures to communicate with their customers and prospects about the products and services they offer. But despite how common the brochure is, not many employ the proper brochure copywriting strategy to take best [...]
Website Copywriting A Recipe For HardHitting Words In Lean Portions
In 10 short years, websites have evolved from business novelty to necessity, perhaps now the most important part of a business’ marketing and branding arsenal. For very small shops to the largest publicly-traded corporations, websites have become both the most preferred and the most interactive way for companies to communicate with their customers and prospective [...]
High Quality Perceptions Start with Truthful Expressions and a WellConceived Messaging Strategy
Why do you make the decision to buy what you do?
Is it the promise of a desired result? Maybe someone’s recommendation? Or, perhaps you just “feel right” about it. Like buying this product or service is an extension or an expression of who you are?
Good reasons, all. But certainly not conclusive.
If any one human [...]
Do You Give Yourself Credit
Once upon a time, not too long ago, my husband thought I had too many credit cards – especially for clothing shops and department stores. John thought having so many credit cards could discredit our credit.
I charged salon services, movie tickets and luncheons with friends – which seem to cost more than lunches. Anyway [...]
Kennedy Family Tree Vs. Bush Family Tree?
For years I’ve heard how the Kennedys got their wealth from bootlegging whiskey. And how Joe wanted to help re-shape America through his children entering politics.
But how many of you realize that the Bush family got filthy rich through Prescott Bush (that’s George W’s grandfather) financing and supporting Adolf Hitler? That Prescott, until our own [...]